Top 5 Free Tools to Track and Grow SEO Score

Why Tracking Your SEO Score Matters

Your SEO score reflects how well your site is optimized for search engines. A higher score means stronger rankings, more visibility, and ultimately more traffic.

But SEO is not a one-time task—it’s an ongoing process. Monitoring your SEO score regularly ensures you catch problems early, track improvements, and adjust strategies as algorithms evolve.

Free tools make this easier than ever. In fact, many of today’s no-cost options provide features once reserved for expensive software, allowing startups, bloggers, and small businesses to compete effectively.

📌 Tip: Check your SEO score at least once a month. If you’re actively improving your site, weekly check-ins help you see quicker results.

1. Google Search Console – Direct Insights from Google

Google Search Console (GSC) is the most important free SEO tool available today. Since it comes directly from Google, it provides authentic data about how search engines view your website.

Key Features:

• Performance Reports: Track clicks, impressions, CTR (click-through rate), and average ranking for your keywords.

• Index Coverage: See which pages are indexed, and fix errors that prevent crawling.

• Mobile Usability: Identify and resolve mobile issues—crucial as mobile search dominates.

How to Use It:

1. Verify your website by adding an HTML file or meta tag.

2. Check which queries bring in traffic and optimize underperforming pages.

3. Monitor your coverage report to fix crawl errors quickly.

👉 For step-by-step guides, check the Webanu Blog, where experts break down GSC setup and reporting.

2. Ahrefs Free Tools – Quick Keyword and Backlink Insights

Ahrefs is a premium SEO platform, but its free tools offer surprising value. These include a free backlink checker and keyword generator.

Key Features:

• Backlink Checker: View your site’s top 100 backlinks and referring domains. Backlinks remain a critical SEO factor.

• Keyword Generator: Find new keyword ideas and see metrics like search volume and keyword difficulty.

Why It Matters:
Knowing your backlink profile helps you understand your authority, while new keyword opportunities keep your content competitive.

📌 Fun Fact: Even in its free version, Ahrefs is one of the most widely used SEO resources by professionals worldwide.

3. SEMrush Free Account – Keyword and Competitor Tracking

SEMrush is another all-in-one SEO platform with a limited but powerful free account option.

Key Features:

• Keyword Overview: Check keyword difficulty, search trends, and related terms.

• Competitor Traffic Analysis: See where your competitors get their traffic and adapt their winning strategies.

• Site Audit (limited free version): Spot basic SEO issues holding back your rankings.

Pro Tip: Use SEMrush to identify content gaps—keywords your competitors rank for that you don’t. Filling these gaps can give you a quick SEO boost.

4. Moz Link Explorer – Build a Strong Backlink Profile

Moz’s Link Explorer is a free tool for analyzing backlinks and domain authority. Since backlinks are a top ranking factor, this tool is invaluable.

Key Features:

• Check Backlinks: Discover who links to your site and the anchor text they use.

• Domain Authority (DA): Gauge your site’s authority compared to competitors.

• Lost Links Report: See when backlinks disappear so you can try to reclaim them.

Use Case Example: If you notice a competitor has backlinks from blogs in your niche, you can pitch guest posts or collaborations to those same sites.

📌 Tip: Focus on quality over quantity. A few strong backlinks from authority sites outweigh hundreds of weak ones.

5. Ubersuggest – Keywords, Content Ideas, and Site Audits

Created by Neil Patel, Ubersuggest is a beginner-friendly SEO tool with both free and paid features.

Key Features:

• Keyword Suggestions: Discover trending keywords, search volume, and seasonal interest.

• Site Audit: Find technical issues like broken links or duplicate content.

• Content Ideas: Get inspiration by seeing top-performing content in your niche.

Its intuitive dashboard makes it perfect for small business owners or bloggers who want quick insights without the learning curve of advanced tools.

📌 Tip: Run monthly site audits with Ubersuggest to keep your content fresh and error-free.

Common Questions About Free SEO Tools

Do free SEO tools really help?
Yes. While they lack some advanced features, free tools provide enough insights to significantly improve rankings—especially when combined.

Which tool should beginners start with?
Google Search Console. It’s free, essential, and provides data directly from Google.

How often should I check my SEO score?
Monthly at a minimum. Weekly if you’re actively optimizing and want to see quick progress.

Can I rely on just one tool?
No. Each tool offers different strengths—backlinks, keywords, audits. Use them together for the best results.

Best Practices for Using Free SEO Tools

• Check Trends, Not Just Numbers: Don’t panic over daily fluctuations—look at long-term progress.

• Update Old Content: Use keyword insights to refresh and republish.

• Focus on Mobile SEO: Use GSC and Ubersuggest to catch mobile-specific issues.

• Leverage Competitor Data: SEMrush and Ahrefs give you a roadmap to outperform rivals.

Conclusion – Start Tracking and Growing Your SEO Score Today

You don’t need a big budget to improve your SEO performance. With free tools like Google Search Console, Ahrefs Free Tools, SEMrush Free Account, Moz Link Explorer, and Ubersuggest, you can track your SEO score, identify growth opportunities, and refine your strategy.

Consistency is key. By regularly checking your performance and implementing the insights from these tools, your SEO score will improve steadily, leading to more traffic, leads, and sales.

👉 Explore more SEO strategies on the Webanu Blog, or partner with Webanu for expert guidance in growing your online presence.

References

1. Google Search Console

2. Ahrefs Free Tools

3. SEMrush

4. Moz Link Explorer

5. Ubersuggest