Top 10 Benefits of Buying Quality Backlinks for SEO
While the SEO industry landscape is constantly changing and evolving, backlinks have always been and will remain one of the foundations of a successful online presence. Most business owners don’t fully appreciate the power of quality backlinks, yet they are critical for improving search engine visibility and attracting valuable website traffic. No matter what direction SEO takes, backlinks will always remain a fundamental factor for website performance. This article explores the top 10 benefits of buying quality backlinks – from higher Google rankings to stronger brand authority – and explains the negatives of cheap and spammy links, and why you should invest in reputable ones instead.
1. What Are Backlinks?
Backlinks, or inbound links are links from one website to another. You can think of these links as endorsements of the content you create, indicating to search engines that your website is credible and relevant. Backlinks can come from high-quality sources. A high-quality backlink is from a reputable site related to your industry, and its increasing quantity can increase the website’s SEO.
A website using backlinks with quality domains is much more likely to get substantial organic traffic. Research has shown that websites with more than 50 referring domains can expect to see up to 2.5X traffic than those with under10 (10 referring domains). Referring domains (backlinks) improve website visibility and engagement, and others can’t help but trust your domain.
2. Increased Search Engine Results Page Positioning
An even bigger benefit to buying quality backlinks is higher search engine results page (SERP) positioning. Links from legitimate websites built trust with search engines and your pages will rise in the search results. A business that sells outdoor gear would benefit from links from outdoor magazine blogs since they are improving keyword rankings for “best hiking gear.”
Case Study: E-commerce
A small e-commerce business got links from somewhat dubious sites and it went from the second page to the first page of search results from one of them. And what happened? Organic traffic and sales went up by 150%! One high authority link had a more significant effect than multiple lower quality authority links.
3. More Organic Traffic
After improving your rankings with better quality backlinks, then you will receive organic traffic to your site. Because reputable (quality) backlinks drive users interested in your product or service, there would reflect additional conversion opportunities (for example: a cooking site received backlinks from a culinary blog, so they received traffic looking for recipes, and food tips as a result of backlinks).
Example: Lead Generation
A software company received backlinks from respected technology sites, and it resulted in leads for their site (35% lead increase). Furthermore, targeted traffic from those backlinks convert better so it may be worth the cost of obtaining backlinks.
4. Increased Authority of Brand
Having backlinks from credible sites establishes authority on your company as a brand and makes you the leading authority in your niche. This can lead to increased media coverage, potential brand deals, and more trust and authority from visitors who could be potential customers. Credible / niche authority brands often follow through to develop actual brand authority, brand loyalty, and longevity of your livelihood and service.
Case Study: Authority
Wellness and cooking blog received backlinks from multiple healthy blogs. Over time, they became an authority in health / nutrition, and experienced massive traffic and loyalty coupled with readers engaging with the blog.
5. Enhanced Search Engine Indexing
Search engine crawlers move from site to site to discover and index content. Backlinks assist crawlers in finding links to index web pages. The more quality authoritative backlinks you have, the faster indexing happens as well. Pages with multiple authoritative backlinks will get even faster indexing letting content be discoverable sooner.
Example: Faster Indexing
A tech-focused blog, that was linked to by some large authoritative tech reporting website found that it the articles got indexed quicker being linked to by those larger authoritative tech reporting website, especially one in a short time span of just linking from one of their articles. This helped to have timely content be timely.
6. More Referral Traffic
Backlinks also provides referral traffic. When someone clicks on a link from another website, they are mostly already interested in your niche, thus your engagement metric and conversion metric is way higher too – further proving the impact that quality backlinks can have on off-site SEO.
Example: More Readers
A recipe blog received backlinks through few websites which saw millions of visitors (like food bloggers and food websites). They aggregated over 50% more visitors with those types of backlinks, but actually turned those visitors into regular readers.
7. Stand Out from the Competition
Quality backlinks help you to stand out from the competition. Most of your competition doesn’t pay attention and will not understand why backlinks are important until you take their spot in the Google search results. If you have strong backlinks, you will have more visibility, more good trust signals, improved ranking success, and ultimately more leads/sales.
Example: Beating the Competition
A local service provider received backlinks from directories and industry sites, and therefore improved ranking and ultimately outperformed other local service providers as a result, and gained more clients.
8. Long-term Results
Backlinks lead to enduring results; for advertising, driven traffic stops when the budget has run out during that particular campaign. Through time, building quality linkages to your site will strengthen its authority and ultimately provide sustainable, compounding SEO growth.
Case Study of Sustainable Progress
An online retailer was provided with building quality backlinks, and they saw continued improvements in their organic traffic and sales even when their paid ads plugin failed. Even when paid ads failed, they focused their time and effort elsewhere, knowing that they could maintain their SEO growth.
9. Additional Opportunities for Networking & Relationship Building
When you partner up for backlinks, you have the opportunity to build relationships with influencers and other brands in your niche. You can have opportunities of guest blogging, joint ventures, or partnerships to expand your reach and authority.
Example of Networking Growth
A travel blog could work with other travel influencers for backlinks and received astonishing invitations for their brand to attend exclusive events.
10. Credibility of Content & Higher ROI on Marketing
When quality backlinks are created, it also portrays to the audience that your content is credible in the genesis of their journey. When reputable, quality sites link-back to your article, it portrays credibility to beginning users who used this content, persuading for additional engagement or long visits.
Investing your time into quality backlinks can provide you the most return for your marketing effort compared to most marketing efforts. Because backlinks provide organic traffic, build brand equity, and establish leads, quality backlinks is proven way to provide a better long-term, value to a return on investment, over a brief advertising effort.
Q&A
What are quality backlinks?
The quality backlinks are the most beneficial backlinks that were taken from trusted and relevant sites to signify credibility and industry relevance.
Where can I find high-quality backlinks?
Quality backlinks are typically created through guest blog posting, strategic partnering, obtaining very good links/creating quality content, and getting engaged in an online community.
Is purchasing a backlink worth it?
Purchasing a backlink is perfectly okay, as long as it comes from a trusted site/user/connection that is complying within all search engine rules. Going by quality over the quality of the payment, does not make sense.
What is the difference between do-follow and no-follow links?
Although both links drive traffic, do-follow links will pass link equity to elevate rankings and search-no-follow links do not pass any link equity. Make sure you have a plan to focus on both forms of links.
How often should I audit backlinks?
Exploratory ongoing, but, quarterly would be ideal for you. Quarterly review of the backlinks would be optimum to assess quality and relevance to disavow any damaging backlinks, if needed every quarter, in a healthier way.
Can backlinks hurt my website?
Bad, spammy links can harm your website, and a tiny number of incoming links may sometimes lead to Google search engine penalties. Earning targeted backlinks, from quality domains, should provide you with research ease.
Further Reading
[How should I Optimize My Content for SEO]
[How do I use Social Media for SEO]
[U.S. Small Business Administration] – sba.gov
By recognizing the critical relationship of backlinks, in SEO, and developing a strategic plan around utilizing backlinks, businesses will be able to build organic online presence, a trustworthy and reliable targeted visitor experience, while developing the link as the foundation for an organic build-up. The backlinks will remain freight for the businesses, and provide the connections, confidence and confidence to last in the journey.
